The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…

The new Sony Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users…

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

A well designed lens for professionals and enthusiasts alike, this Sony FE f/1.8 85mm full-frame mid-telephoto prime lens produces gorgeous portraits with sharp focus and beautiful bokeh with a 9-bladed aperture…

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

Sony’s 16-35mm f/2.8 lens sees the G-Master range reach the world of wide-angle photography – ideal for the highest quality landscape photography – plus a whole lot more.

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance. Real-time Eye AF. + From 24mm to 105mm and F4 aperture…

Sony a6600 + 18-135mm Black Mirrorless Camera is advanced compact system camera with high capacity Z battery for long duration shooting, the a6600 comes equipped with the Same high-capacity battery introduced with our full-frame cameras, while maintaining the camera’s slim form…

• 35mm focal length (52.4mm equivalent on APS-C bodies) makes for a great all around lens,
• Large aperture at f/1.8,
• Fast, precise, quiet autofocus

The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, combining rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions…

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

The Sony FE 85mm F1.4 GM telephoto prime lens is the ideal portrait lens and offers pin-sharp resolution and beautiful, smooth bokeh thanks to the 11-blade circular aperture – the most ever used in a Sony Alpha lens.