• 4K HDR Professional Camcorder,
• 1.0-inch Exmor RS Sensor,
• ZEISS Vario-Sonnar T* 29mm Wide Lens with 12x Optical Zoom

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

The new Sony Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users…

The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, combining rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions…

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

A great quality medium telephoto lens with fast aperture of F4 and precise, fast focusing.With built in Optical SteadShot image stabilisation for blur free hand held photography.

From 24mm to 105mm and F4 aperture throughout the zoom this high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance it features compact, lightweight design for portability.

Sony continues to deliver industry-leading full-frame mirrorless cameras with the Sony a7 III. Boasting a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity…

In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes…