World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability, 25x zoom lens and advanced Face Detection AF

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

Sony’s 16-35mm f/2.8 lens sees the G-Master range reach the world of wide-angle photography – ideal for the highest quality landscape photography – plus a whole lot more.

The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

A well designed lens for professionals and enthusiasts alike, this Sony FE f/1.8 85mm full-frame mid-telephoto prime lens produces gorgeous portraits with sharp focus and beautiful bokeh with a 9-bladed aperture…

The new Sony Alpha 6600 has been designed to address the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users…

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

This full frame E-mount 16-35mm ZEISS Vario-Tessar zoom offers outstanding performance in a compact, lightweight package

A great quality medium telephoto lens with fast aperture of F4 and precise, fast focusing.With built in Optical SteadShot image stabilisation for blur free hand held photography.

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.