Super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens focal range.

This compact zoom lens can bring out the best in E-mount cameras in a wide range of day-to-day shooting situations.

World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R CMOS image sensor with latest-generation BIONZ X image processor

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals…

The highly anticipated Canon EOS-1D X Mark III is now available for pre order in the UK. The development of the upgraded model is nearing completion and we now have full specifications for the updated flagship DSLR body…

Superb image resolution, speed, and focus. Remarkable high resolution of CMOS sensor, maximised by imaging engine, minimised vibration, 5-axis image stabiliser. Up to 10fp burst shooting with superb AF performance…

The Sony FE 50mm f/1.8 normal prime lens features an aspherical element to minimise aberrations, an f/1.8 maximum aperture, and delivers great images in an affordable and lightweight package, weighing in at just 186 grams…

Sony a6600 + 18-135mm Black Mirrorless Camera is advanced compact system camera with high capacity Z battery for long duration shooting, the a6600 comes equipped with the Same high-capacity battery introduced with our full-frame cameras, while maintaining the camera’s slim form…

World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area

The Sony 70-200mm F2.8 GM OSS telephoto zoom lens produces incredible high resolution images, advanced autofocusing, and superb image stabilisation. It features Sony’s first floating focusing system in a zoom lens.

This standard prime lens with a 55mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies…

• 35mm focal length (52.4mm equivalent on APS-C bodies) makes for a great all around lens,
• Large aperture at f/1.8,
• Fast, precise, quiet autofocus