The next generation high-resolution full-frame mirrorless Alpha camera arrives for enthusiast and professional photographers, in the form of the Sony a7R V Camera Body. This update marks a significant turning point for the entire Sony alpha camera range, by introducing new deep learning AI subject recognition, which delivers improved recognition and real-time tracking of humans, animals, birds, vehicles and insects.

Despite capturing 61 megapixel images from the full-frame back-illuminated sensor, you can now shoot RAW at up to 10fps and record 8K 24p video with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 Phase-detection AF points and harnesses deep learning AI to acquire and track a broader range of subjects including airplanes, cars, trains and an ever-increasing number of animals.

Sony hasn’t stopped there, ensuring the durable aluminium body is adopted by advanced users across genres like studio, portraiture, wildlife, landscapes, weddings and other subjects where the ultimate image quality is highly desirable.

To meet these demands, the ILCE-7RM5 body includes a class-leading 9M dot EVF and new 4-axis/4-way multi-angle LCD touchscreen for difficult angles and clear shooting. Skin tones have been improved in the a7R V, together with better Auto White Balance, improved low light performance and incredible in-body stabilisation delivering up to 8-stop compensation from the upgraded 5-axis IBIS unit. The Imaging Edge desktop app has also been updated to compensate for movement when shooting pixel shift multi shot, helping creators achieve perfect billboard sized images even when minor movements take place in the scene.

the new updated Sony FE 70-200mm f/2.8 GM OSS Mark II Lens, model number SEL70200GM2. It is an update to one of Sony’s most popular telephoto zooms for professional photographers and videographers with this Mark 2 G Master version delivering incredible sharpness, ultra fast AF performance from four XD linear motors and a 30% lighter design.

One of Sony’s three constant wide aperture holy trinity of full frame lenses, this telephoto excels at sports, wildlife, bird photography, portraits, weddings, landscapes and also video thanks to smooth, fast continuous autofocus performance with minimised focus breathing. It boasts professional ergonomics, new Direct Manual Focus, excellent contrast from new Nano AR Coating II, a closer focus distance and even more upgrades.